As companies look for ways to enhance sales, the trend surfacing more often in business meetings is interest in bundling one product with another. Recently the cover story article in Beverage World, April 2010 issue1, PepsiCo suggests, “The Company’s Power of One strategy, where a salty snack from Frito-Lay can be bundled with a soft drink, can be a critical competitive advantage here.”
This is a variation of the BOGO theory.
Consumers are also found to be thriftier these days as they deal with the economy which continues to struggle and we see the rise in beverage clubs2. Specialty coffees and teas are shared in the comfort of home surroundings more frequently, not at the retail shops; the purchase of beans or leaves in bulk to be brought home for brewing in a newly purchased home brewer has increased. People are inviting friends over to talk, hang out and gather in monthly themed club like atmospheres at home discussing coffee or tea brews during the evenings social club gathering.
Cirqua® Customized Water™ has found their niche to these new buying trends with The Formula™, their patented mineral “secret ingredient” to brewing the best from bulk beans, leaves, and food preparation such as breads, pizza’s and more. Cirqua® also believes with the increase of expensive to moderately affordable coffee/tea brewers there will be an increase in home filtration systems. With environmental state and local laws to protect the wastewater from certain types of filtration systems, The Formula™ offers an alternative as it works well with distilled water.
The Formula™ appeared on the market last year (2009) when it was introduced at the Specialty Coffee Association of America and the World Tea Expo trade shows. Since this time it has found its’ way into the hearts of Roasters, Baristas and consumers of coffee and tea. A single dose packet provides one gallon of water product when mixed with a gallon of distilled (or reverse osmosis) water. Easy to use, easy to travel with, The Formula™ can be purchased in single or five dose quantities. Please visit www.Cirqua.com, www.formulatedwater.com or call, 805-987-7372 to speak with a Cirqua® Sales Representative to learn more on how you can increase your sales and also improve the taste of your coffee, tea and more!
Cirqua® knows water, see why they are the experts in water quality!
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1 Beverage World April 2010, Cover Story: “The Power Of One”
2 http://thesop.og. The Story: True Gourmets are becoming their own home Baristas
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