Sold Out TED2011 event enjoys Cirqua® water

Today marks the end of the four day event, TED2011 “The Rediscovery of Wonder” program in Long Beach, California.

Intelligentsia Coffee and Tea, supported by Cirqua® Customized Water™, has been serving the best tasting coffee and tea to all the Ted2011 Event attendees.

Our very own David Beeman, President of Cirqua®, has made sure no beverage wasn’t prepared with the best water available for coffee or tea, that’s Cirqua® water, because as you may have heard it before, “Cirqua knows water™” and Intelligentsia wouldn’t want it any other way!

Visit us online, at our blogspot or website to learn more about Cirqua® Customized Water™ and what we can do to change the way you serve your beverages or food!

Coffee and Tea Clubs: The gift of Happiness

The Bundling Of Products.

As companies look for ways to enhance sales, the trend surfacing more often in business meetings is interest in bundling one product with another. Recently the cover story article in Beverage World, April 2010 issue1, PepsiCo suggests, “The Company’s Power of One strategy, where a salty snack from Frito-Lay can be bundled with a soft drink, can be a critical competitive advantage here.”

This is a variation of the BOGO theory.

Consumers are also found to be thriftier these days as they deal with the economy which continues to struggle and we see the rise in beverage clubs2. Specialty coffees and teas are shared in the comfort of home surroundings more frequently, not at the retail shops; the purchase of beans or leaves in bulk to be brought home for brewing in a newly purchased home brewer has increased. People are inviting friends over to talk, hang out and gather in monthly themed club like atmospheres at home discussing coffee or tea brews during the evenings social club gathering.

Cirqua® Customized Water™ has found their niche to these new buying trends with The Formula™, their patented mineral “secret ingredient” to brewing the best from bulk beans, leaves, and food preparation such as breads, pizza’s and more. Cirqua® also believes with the increase of expensive to moderately affordable coffee/tea brewers there will be an increase in home filtration systems. With environmental state and local laws to protect the wastewater from certain types of filtration systems, The Formula™ offers an alternative as it works well with distilled water.

The Formula™ appeared on the market last year (2009) when it was introduced at the Specialty Coffee Association of America and the World Tea Expo trade shows. Since this time it has found its’ way into the hearts of Roasters, Baristas and consumers of coffee and tea. A single dose packet provides one gallon of water product when mixed with a gallon of distilled (or reverse osmosis) water. Easy to use, easy to travel with, The Formula™ can be purchased in single or five dose quantities. Please visit www.Cirqua.com, www.formulatedwater.com or call, 805-987-7372 to speak with a Cirqua® Sales Representative to learn more on how you can increase your sales and also improve the taste of your coffee, tea and more!

Cirqua® knows water, see why they are the experts in water quality!

###

____________________________________________
1 Beverage World April 2010, Cover Story: “The Power Of One”
2 http://thesop.og. The Story: True Gourmets are becoming their own home Baristas

Taste of Home Cooking Show was a success!

As reported from Team members Rachael & Greg, our participation in the Taste of Home Show was a success; the attendee's found the information we offered made sense and was a great value addition to their passion for cooking, baking and brewing.

As such, for a limited time until the end of the year, we are offering a great way to add to your gift basket ideas by offering everyone to "Impress your Guests with Coffee". Send the Formula™ home for the holidays with the addition of the single or five dose packs. Give us a call and ask about the details about how you can get a great gift idea for a special someone who just loves retail chain coffee or tea and now wants to enjoy the same pleasure at home too!

Booth 501: Cirqua Welcomes Oxnard TOH

With an expected Taste of Home Cooking School Live Cooking Demonstration attendance of 1,650, local Ventura County residents will have an opportunity to cruise the Taste of Home Showcase Expo from 2:00 PM to 5:00 PM for FREE.

Find Rachael & Greg in Booth 501, next to Pampered Chef and across from Gallo Winery’s.

See You THERE!

Let's Talk Water: Cirqua® is the Official Water Sponsor for the Canadian Coffee & Tea Show 2009

“Let’s Talk Water” Cirqua® Customized Water™ is the Official Sponsor for the Canadian Coffee and Tea Show 2009, Barista Competitions and Labs starting Wednesday October 14th and closing Thursday October 15th, in Vancouver, BC.

A leader in the field of standardized water, Cirqua® will assist in bringing their formulated water to all the attendees this year.

Because water is such an integral ingredient to the creation of coffee, tea and the food industry, it is important to always start with the best water formulation possible, Cirqua® Customized Water™. For more than 30 years, Cirqua®, located in Camarillo, Ca has been developing and researching better ways to standardize water TDS levels through their filtration systems; this allows any restaurant or retail shop to have the same water for their food or brew regardless of the location, anywhere in the world.

Make sure you get a taste of Cirqua® Water at any of the Water Station locations or by stopping and saying hello to David Beeman, President of Cirqua® Customized Water™, who will be at the show!

For more information on Cirqua® Customized Water™, go to www.Cirqua.com or contact Gabe Austin, National Sales Manager at Sales@Cirqua.com, thank you.