World Water Day 3-22-2011

Today the world celebrates World Water Day. In honor of this global event Cirqua® has offered some links to places for everyone to learn about the importance of water and its effects globally.

Take a moment today to think about how water is part of your day; in your morning coffee or tea, to the food you eat throughout your day; water is so often the forgotten commonality we all need for our personal survival. Today it is celebrated and honored worldwide.

Do something to help. Visit the links and see how others are celebrating this life giving, natural element!

“Thousands have lived without shelter, no one without water.”
-- JP Denyer

Water for Cities:Responding to the Urban Challenge

On World Water Day: A Call for Innovation

World Water Day 2011: U.S. Scientist named Stockholm prize laureate

World Water Day 2011: Which Nations Are Most At Risk?

Sold Out TED2011 event enjoys Cirqua® water

Today marks the end of the four day event, TED2011 “The Rediscovery of Wonder” program in Long Beach, California.

Intelligentsia Coffee and Tea, supported by Cirqua® Customized Water™, has been serving the best tasting coffee and tea to all the Ted2011 Event attendees.

Our very own David Beeman, President of Cirqua®, has made sure no beverage wasn’t prepared with the best water available for coffee or tea, that’s Cirqua® water, because as you may have heard it before, “Cirqua knows water™” and Intelligentsia wouldn’t want it any other way!

Visit us online, at our blogspot or website to learn more about Cirqua® Customized Water™ and what we can do to change the way you serve your beverages or food!

BARISTA CHALLENGE EVENT

The 2011 Southwest Regional Barista Competition starts today, Friday March 4th and Cirqua® Customized Water™ is there!

Sponsored by Coffee Bean and Tea Leaf Co., produced by SCAA and the Barista Guild of America, this is the fourth regional competition (there are six in total) and is open from 11:00 AM to 6:00 PM Friday-Sunday. The Barista’s in this competition will be using water provided by Cirqua® Customized Water™ ; Gabe Austin, National Sales Manager and Tracy Parks, Account Manager will be there helping to make the event water perfect.

This event is completely free to the public. There will be live music benefiting “Music Cares” (with a suggested donation of $5) with 3 full days of Barista Competitions, Food Trucks, Gourmet Beverages and loads of entertainment.

Free gifts (a $10 value) are offered to the first 100 attendees each day.

Held at Siren Studios, 6063 West Sunset Blvd. in Hollywood California, the winners from these regional competitions get the opportunity to move into the US National Competitions held this year in Houston Texas, April 28th -May 1st at the SCAA 23rd Annual Event.

"The Ultimate Barista Challenge® is an action packed competition where baristi, someone who professionally prepares coffee, compete in a dueling stage of identical espresso stations to shake, not stir, their espresso cocktails, to prepare beautiful caffe latte art, blend espresso frappe and brew the best they have." -- http://www.ultimatebaristachallenge.com/

Check them out on Facebook.

Coffee and Tea Clubs: The gift of Happiness

The Bundling Of Products.

As companies look for ways to enhance sales, the trend surfacing more often in business meetings is interest in bundling one product with another. Recently the cover story article in Beverage World, April 2010 issue1, PepsiCo suggests, “The Company’s Power of One strategy, where a salty snack from Frito-Lay can be bundled with a soft drink, can be a critical competitive advantage here.”

This is a variation of the BOGO theory.

Consumers are also found to be thriftier these days as they deal with the economy which continues to struggle and we see the rise in beverage clubs2. Specialty coffees and teas are shared in the comfort of home surroundings more frequently, not at the retail shops; the purchase of beans or leaves in bulk to be brought home for brewing in a newly purchased home brewer has increased. People are inviting friends over to talk, hang out and gather in monthly themed club like atmospheres at home discussing coffee or tea brews during the evenings social club gathering.

Cirqua® Customized Water™ has found their niche to these new buying trends with The Formula™, their patented mineral “secret ingredient” to brewing the best from bulk beans, leaves, and food preparation such as breads, pizza’s and more. Cirqua® also believes with the increase of expensive to moderately affordable coffee/tea brewers there will be an increase in home filtration systems. With environmental state and local laws to protect the wastewater from certain types of filtration systems, The Formula™ offers an alternative as it works well with distilled water.

The Formula™ appeared on the market last year (2009) when it was introduced at the Specialty Coffee Association of America and the World Tea Expo trade shows. Since this time it has found its’ way into the hearts of Roasters, Baristas and consumers of coffee and tea. A single dose packet provides one gallon of water product when mixed with a gallon of distilled (or reverse osmosis) water. Easy to use, easy to travel with, The Formula™ can be purchased in single or five dose quantities. Please visit www.Cirqua.com, www.formulatedwater.com or call, 805-987-7372 to speak with a Cirqua® Sales Representative to learn more on how you can increase your sales and also improve the taste of your coffee, tea and more!

Cirqua® knows water, see why they are the experts in water quality!

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1 Beverage World April 2010, Cover Story: “The Power Of One”
2 http://thesop.og. The Story: True Gourmets are becoming their own home Baristas

Taste of Home Cooking Show was a success!

As reported from Team members Rachael & Greg, our participation in the Taste of Home Show was a success; the attendee's found the information we offered made sense and was a great value addition to their passion for cooking, baking and brewing.

As such, for a limited time until the end of the year, we are offering a great way to add to your gift basket ideas by offering everyone to "Impress your Guests with Coffee". Send the Formula™ home for the holidays with the addition of the single or five dose packs. Give us a call and ask about the details about how you can get a great gift idea for a special someone who just loves retail chain coffee or tea and now wants to enjoy the same pleasure at home too!

Booth 501: Cirqua Welcomes Oxnard TOH

With an expected Taste of Home Cooking School Live Cooking Demonstration attendance of 1,650, local Ventura County residents will have an opportunity to cruise the Taste of Home Showcase Expo from 2:00 PM to 5:00 PM for FREE.

Find Rachael & Greg in Booth 501, next to Pampered Chef and across from Gallo Winery’s.

See You THERE!

David & Skip in the NEWS!

Coffee Talk's September On-Line issue has a review on the Roasters Guild Retreat in AUgust 2009. Below is a snapshot of the on-line article. You can read the entire article on-line at http://www.mygazines.com/title/4530; the article is on Page 8.


And don't forget to see our ad on page 29! Come to our booth #822 at Seattle Coffee Fest 2009, September 25th - 27th!